On 17 May 2011 Ambassador Apichart Chinwanno delivered the opening remarks at the ?Believe in Thailand Road Show 2011? dinner reception in Brussels, organized by the Thailand Convention & Exhibition Bureau (TCEB) , the Tourism Authority of Thailand and Thai Airways International, to showcase Thailand as an ideal destination for business meetings, conventions and exhibitions (MICE), and strengthen Thailand-Belgian MICE industry trade. TCEB president Mr. Akapol Sorasuchart then gave a presentation on the ?Believe in Thailand? campaign by highlighting Thailand?s strengths in professional service, world class infrastructure and facilities, variety of meetings and destinations, and countless business opportunities. The TCEB President also introduced the ?Luxury MICE? initiative which targets the European market, with offers of highest standards and unspoiled natural landscapes. In addition, he informed that Thailand will bid to host the World Expo 2020 and has nominated the historic city of Ayuthaya as the venue, under the theme ?Redefine Globalization: Balanced Life, Sustainable Living.? For more information, please visit www.tecb.or.th.
The event was well attended by over 40 Thai sellers and their Belgian?based business partners as well as members of the press.